Why Colour

Colour psychology is the study and understanding of the effects of colour, how we feel, how we behave and how we perform. When we see a colour we instantly feel its effect, whether we are consciously aware of it or not.

Each colour has positive and negative psychological effects depending how they are used. The key to a positive harmonious colour palette is the relationship between combinations of colour. This can be used to change the mood between rooms in your home or place of business and the wellbeing in the healthcare profession. For businesses, colour strengthens and supports the company's values, brand and image.

We find ourselves instinctively drawn to a certain colour or combination. The colours we choose to surround ourselves with in our personal life shows how we are feeling about ourselves and how we want others to perceive us. In business, colour can be used to elicit specific customer responses.

Understanding the impact of colour choices allows us to understand where they are best applied. Then you can begin to use colour that has the best effect and outcomes for the end customer, client, and their experience and with sales.

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